What is Customer Marketing?

Customer marketing is a marketing strategy that focuses on engaging with and marketing to existing customers to drive customer loyalty, retention, and advocacy. The goal of customer marketing is to increase customer lifetime value and revenue by building strong relationships with customers and keeping them engaged with the brand.

Customer marketing involves various tactics and channels, including email marketing, loyalty programs, personalized messaging, customer events, and social media engagement. The key is to deliver valuable and relevant content and experiences to customers that keep them engaged and satisfied.

Some common objectives of customer marketing include:

1. Driving customer retention: By keeping customers engaged and satisfied, customer marketing aims to reduce churn and keep customers coming back.
2. Increasing customer loyalty: By providing personalized experiences and rewards, customer marketing aims to build strong relationships with customers and increase their loyalty to the brand.
3. Encouraging customer advocacy: By providing exceptional experiences and encouraging customers to share their positive experiences with others, customer marketing aims to create brand advocates who can help drive new customer acquisition.

Overall, customer marketing is a critical component of a successful marketing strategy, as it can help to increase customer lifetime value and revenue by building strong relationships with existing customers and keeping them engaged with the brand.