Pay-per-click (PPC) advertising: PPC advertising involves placing ads on search engine results pages and paying each time someone clicks on an ad. This can be an effective way to increase visibility and drive traffic to a website.
Keyword research: Keyword research involves identifying the words and phrases that people use to search for information related to your business or industry. This information is used to inform SEO and PPC strategies.
Landing pages: Landing pages are the pages on a website that visitors are directed to after clicking on an ad or search engine result. Effective landing pages are designed to convert visitors into customers or leads.
Analytics: Analytics involves monitoring and analyzing data related to website traffic, search engine rankings, and ad performance. This information is used to make informed decisions and optimize search marketing strategies over time.
