Here are 10 digital marketing stats that can impact your business:
- Mobile traffic accounts for approximately 52% of all website traffic worldwide. This highlights the importance of having a mobile-friendly website.
- Email marketing has an average ROI of $42 for every $1 spent. This emphasizes the importance of email marketing in driving business growth.
- 80% of shoppers research products and services online before making a purchase. This underscores the importance of having a strong online presence.
- 70-80% of search engine users ignore paid ads and focus on organic search results. This highlights the importance of SEO (Search Engine Optimization) in driving organic traffic to your website.
- Video marketing is effective, with 80% of consumers saying that video has convinced them to buy a product or service. This emphasizes the importance of incorporating video into your marketing strategy.
- Social media usage continues to grow, with approximately 4.2 billion active social media users worldwide. This highlights the importance of social media in reaching and engaging with potential customers.
- Personalization is critical, with 80% of consumers being more likely to do business with a company that offers personalized experiences. This emphasizes the importance of using data and insights to personalize marketing efforts.
- User-generated content (UGC) is effective, with 85% of consumers finding UGC more influential than brand-generated content. This highlights the importance of leveraging UGC in your marketing efforts.
- Chatbots can improve customer service, with 69% of consumers preferring to use chatbots for quick communication with brands. This emphasizes the importance of incorporating chatbots into your customer service strategy.
- E-commerce sales continue to grow, with global e-commerce sales projected to reach $6.54 trillion by 2022. This highlights the importance of having a strong e-commerce presence and strategy.
Overall, these digital marketing stats demonstrate the importance of having a strong online presence, incorporating personalization and user-generated content, and leveraging emerging technologies such as chatbots to engage with customers and drive business growth.
4 replies on “10 Digital Marketing Stats That Will Impact Your Business”
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